The Importance of Exchanging Emails for Your Digital Content

Chris Cagle
Feb 2 · 3 min read
Example of a successful email worfkflow

Many web entrepreneurs build a website and offer content for free. They reap the benefits of their incoming traffic with showing display ads from services like AdSense, AdThrive, Mediavine or Ezoic. Others amp up their revenue even further by suggesting products and services from other companies in the form of affiliate income.

Another valuable method of generating revenue is through email marketing. In fact, email generates $38 for every $1 spent according to, which is an astounding 3,800% ROI, making it one of the most effective options available.

Email as an Effective Revenue Tool

Sending out regular newsletters are classed as the most effective way of delivering email content to achieve your campaign objectives. By focusing on segmenting the target audience based on their behavior on your site or other factors, you can add even more ROI to your email list.

Here are a couple case studies to show how value can be derived from an email list:

My wife’s site has curated such a valuable list of email subscribers that she can predict the amount of crochet pattern purchases that will be made for each email blast she sends out. The email blasts are kept at a minimum, and only include a roundup of her popular posts from the last week or so.

On our cord cutting website, we used the javascript MailMunch popup to collect email addresses from random visitors coming in from Google searches, then sent each new subscriber through an automated workflow telling them about the value of cutting the cord from the dreaded cable companies. We actually never sold them anything — we simply tried to provide value to keep them subscribed. After the workflow completed, we continue to stay in touch with them via weekly blasts of “cord cutting news”. This email list grew 46% in 5 months with this setup.

Adding Emails to your List

Many blog owners find it difficult to grow their email lists because they either don’t have a good value proposition to get the sign ups, or their traffic is too small to take advantage of small percentages of large numbers.

This is where having exclusive digital content comes in.

Our tool FileMarket allows blog owners to exchange digital assets — think PDFs, eBooks, Images, Zip Files, Software, exclusive articles — in exchange for a subscriber’s email address. While there are other services out there that offer a similar service, they don’t offer the ability to 100% securely deliver the file to its recipient without allowing unauthorized sharing.

FileMarket allows bloggers to offer a digital file in exchange for an email address, and that email address is then automatically added to your email lists at popular email marketing services like MailChimp, MailerLite and ActiveCampaign. We are adding more integrations as we get the requests to do so.

Chris Cagle

Written by

Serial web developer with 20 years in the web creation business. 3 successful exits & developer at

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