CDF, Assignment 3: Type Specimen Poster (Univers)

Typographic Poster

Initial Research

Poster Sketches

ideation sketches


first iteration of digitalization
  • Play with font sizes more… textures would come through more if there were a bigger size difference
  • Maybe play with color more (but I wanted to keep the designs simple/formal looking)
  • Using characters as design elements
  • Portrait posters help guide reader attention more than landscape

Back to Sketching

Digitalize (again)

Final Design 11x17 (not trimmed)

Final Thoughts



text for typography hierarchy exercise


exploring linespacing

Typographic weights & linespacing

exploring typographic weight and linespacing

Horizontal shift & linespacing

exploring horizontal shift and linespacing

Size change & typographic weight

exploring typographic sizes and weights



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