Go Faster with Strava SPEED

For decades, athletes have spent countless hours and millions of dollars optimizing their diets, training regimens and gear with one goal in mind: getting faster.

Cyclists and triathletes strive to shave precious grams, reduce drag and maximize efficiency. Manufacturers’ have marketed their wares with aggression, promising results. But no one could guarantee that their customers’ spend would translate into faster performances… until now.

Strava’s new cents-to-seconds program gives you the ability translate hard-earned currency (dollars, pounds, bitcoin, even Monopoly money) directly into faster times on your favorite segments.

Introducing Strava SPEED.

Did you turn yourself inside-out on Box Hill this morning, only to be pipped at the line by Robby, the yappy twenty-something from Brighton on the red Trek? You could head over to your local bike shop and spend your next paycheck on a set of aero wheels, and then make sure to get him next time…

But with Strava SPEED, you don’t have to spend that paycheck or wait — you can get faster instantly. Use the Strava mobile app to purchase a time bonus on the Box Hill segment and push yourself closer to the top of the leaderboard. That’ll teach you to start from the back of the pack, Robby!

Wheels, aero components, carbon bits — all of these things cost hundreds, even thousands of dollars. Fortunately, Strava designed SPEED to be quick, easy and affordable. With this release, cutting a few extra seconds off of your favorite segment time won’t cost you more than your post-ride latte. Speaking of, is this the third time you’ve had to cover for Robby at the coffee shop?

Now athletes around the world can save money and shave seconds. The folks at Strava are pretty excited about this, and they hope you are too. And screw you, Robby.