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Carolina Dassum
Carolina Dassum

Carolina Dassum

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Carolina Dassum
Carolina Dassum
Oct 16, 2017 · 4 min read

The Plastic Bottle Fiber

Would you believe me if I told you only 31% of the plastic bottles in the US get recycled? I have proof, below is a…

1

Carolina Dassum
Carolina Dassum
Sep 25, 2017 · 4 min read

Persona Development

In product development a “persona” is a fictional interpretation of a real user for a brand/product. It is done in the…

1

Carolina Dassum
Carolina Dassum
Sep 18, 2017 · 3 min read

The technology behind the shoe: Collaboration

Adidas and BASF share a relationship similar to the one between Supima and…

1

Carolina Dassum
Carolina Dassum
Sep 11, 2017 · 3 min read

Just do Social Media: Nike’s social media presence impact on brand equity

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Carolina Dassum
Carolina Dassum
Aug 28, 2017 · 4 min read

Brooks Brothers and Supima: A match made in America

When you think of Brooks Brothers chances are you think quality, classic Americana. The brand has become very easily recognizable, even if you’ve never shopped in the clothier. The same way it’s easy to recognize a good cake, but its…

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