Carolina DassumThe Plastic Bottle FiberWould you believe me if I told you only 31% of the plastic bottles in the US get recycled? I have proof, below is a post consumer PET…Oct 16, 2017Oct 16, 2017
Carolina DassumPersona DevelopmentIn product development a “persona” is a fictional interpretation of a real user for a brand/product. It is done in the early design stages…Sep 25, 2017Sep 25, 2017
Carolina DassumThe technology behind the shoe: CollaborationAdidas and BASF share a relationship similar to the one between Supima and Brooks Brother’s, which was the topic of my first article…Sep 18, 2017Sep 18, 2017
Carolina DassumJust do Social Media: Nike’s social media presence impact on brand equitySocial media as we know it, started a little over ten years ago and has been rapidly evolving. It has gone far beyond staying in touch with…Sep 11, 2017Sep 11, 2017
Carolina DassumBrooks Brothers and Supima: A match made in AmericaWhen you think of Brooks Brothers chances are you think quality, classic Americana. The brand has become very easily recognizable, even if…Aug 28, 2017Aug 28, 2017