Scaling yourself

I’m a person that believes that any business has to grow and scale. Seeing myself as a business, I had to find a way to scale. If I were to work on my own, then there’s a ceiling to what I can accomplish and deliver. This is a no-brainer, but finding people to share your work with and increase your productivity is no easy task. But I set off to do so.

Photo by Jonathan Petersson — Unsplash

In a recent article series, I had mentioned that I never say “no” to a client — and I stand by that claim. But it wasn't until recently that I actually had to say “no”. I was forced. I did not have the capacity and hours to deliver more.

I had reached my ceiling.

And that is when I decided it was a good time to step up the game. What if I could scale myself. What if I could produce more. I decided to take the project and set out to find capable people to work with. I’m a firm believer that stepping outside of your comfort zone does make you think faster and more focused. I was actually in my own uncharted waters. I had a project, a brief, a deadline, and a retainer… but no time to work on it. I put myself in a position where I had no other option…

I think Liam Veitch best puts in writing in his book “Stop thinking like a freelancer”, where he explains that you only “need someone that can do the job 80% as well as you can”. I’ll add to this quote that finding that 80% person is really hard, but try and find the 110%, and you’ll definitely succeed.

I knocked on all friendly doors I knew that could help me. Some answered, some didn’t. Those who did, provided insights and ideas, but no actual work. I was still in my own corner. Then I contacted my extended network. People I had worked with in the past. That was a gold-mine. I got plenty of referrals and suggestions.

I began my hunt for the talent I needed. And I found it. I also found that it was somewhat easier for me to find front & back-end developers, than it was to find designers. But that’s probably because I am very opinionated on design :P

The results have been — so far — positive. 1 project has been delivered, while two more are in the works. Plus all the rest of the stuff I handle personally. I guess I have scaled myself, but the most important part is that I get to never say “no” again to a client.

And yes, I plan to scale some more.

I’m Constantinos Demetriadis, a digital designer based in Athens, Greece. I’ve been designing since 1998. Find out more about me at