Chris GramsSimplify tech product naming by building a brand architecture diagramLet’s face it. Naming new technology products can be a painful experience. If you’ve spent time leading a technology marketing team, you…Sep 6, 20171Sep 6, 20171
Chris GramsThe brand and economic advantages of the Docker / Moby splitA few weeks ago at DockerCon in Austin, Solomon Hykes introduced the Moby Project, “a new open source project to advance the container…May 16, 20171May 16, 20171
Chris GramsMozilla, Fedora, and the risky fun of open branding projectsAbout eight months ago, Mozilla (the nonprofit organization behind the Firefox web browser) announced the intent to update its visual brand…Feb 28, 2017Feb 28, 2017
Chris GramsHow top tech brands mastered awareness and consideration (and you can too)At one point last year, and for the first time in history, the five largest companies by market capitalization were all technology…Feb 20, 2017Feb 20, 2017
Chris GramsIn-house vs. agency branding: 5 benefits of each approachShould your company be doing its branding work in house? Or should you hire an external creative agency to do the work for you?Jan 30, 2017Jan 30, 2017
Chris Grams5 great entrepreneur biographies to inspire your startupLast week I finished Phil Knight’s new autobiography about his life building Nike into the world’s leading athletic brand. It made me…Oct 21, 20161Oct 21, 20161
Chris GramsHow much should startup branding cost? Here’s a clear answer.One of the most common questions we get at New Kind is “how much should a startup invest in branding and when is the ideal time to make the…Aug 10, 20165Aug 10, 20165
Chris GramsStartup Branding Checklist: 10 Things to Do Before You LaunchAre you in full-on startup mode? Maybe a little overwhelmed by everything you need to do to before your company greets the world? Is…Jun 27, 2016Jun 27, 2016
Chris GramsHow to Effectively Position Your Technology Brand Part IV: The Brand MantraThis is the final post in a series designed to help startups and people in the technology industry learn to position their brands more…Apr 20, 20163Apr 20, 20163
Chris GramsToo Close to Home? Dan Lyons and the Evisceration of HubspotThis past week I read the new book by Dan Lyons (former Newsweek technology editor and, more famously, Fake Steve Jobs) entitled Disrupted…Apr 10, 20167Apr 10, 20167