Find a name for your tribe — ever hear a YouTuber say “what’s up, Book Mechanic Nation!” or something like that. When you name your tribe and you pick a name unique to your work, this links your readers to you. If they want this connection they can only get it from you. Your persona is tightly connected to your tribe. Why not give these loyal fans a name? Having a name makes it easy to address them in your emails, speeches, podcasts, and videos.