Divya ChaudhariRetargeting StrategiesWe have covered vast technology aspects in advertising. Let's discuss what different strategies industries use to reach out to their…Mar 21, 20232Mar 21, 20232
Divya ChaudhariCustomer data platforms (CDPs) are an important tool in the advertising industry, enabling…One of the main benefits of CDPs is that they provide a centralized location for customer data, making it easier to collect, analyze, and…Mar 21, 20233Mar 21, 20233
Divya ChaudhariSupply-side platforms (SSPs)In programmatic advertising, Supply-side platforms (SSPs) play a crucial role in the buying and selling of ad inventory. SSPs are software…Mar 21, 20232Mar 21, 20232
Divya ChaudhariGeotargeting and geofencingLet's discuss a few more audience-targeting techniques in this blog apart from the previous one.Mar 21, 20232Mar 21, 20232
Divya ChaudhariHeader bidding vs. waterfall bidding in programmatic advertisingProgrammatic advertising has revolutionized the digital advertising industry, enabling advertisers to reach their target audience in a…Mar 16, 20231Mar 16, 20231
Divya ChaudhariServer-to-server (S2S) header bidding is a popular method used in programmatic advertising to…In the traditional waterfall model, publishers would receive ad requests from their website or app, and then send these requests…Mar 16, 20231Mar 16, 20231
Divya ChaudhariReal-time bidding (RTB)In this blog, we are going to discuss one more important concept related to AdTech aka RTB.Mar 16, 20231Mar 16, 20231
Divya ChaudhariNLP — Application in Ad Content AnalysisWe have already seen what significant role data science and machine learning along with artificial intelligence plays in advertising…Mar 16, 2023Mar 16, 2023
Divya ChaudhariGDPR and CCPA — Regulations in AdTechHey readers, so far we have understood, that the modern advertising industry feeds on the data we provide and we permit the use of this…Mar 15, 20233Mar 15, 20233
Divya ChaudhariFuture of the Advertising IndustryThe advertising industry is constantly evolving and adapting to new technologies, trends, and consumer behaviors, so the future scope of…Mar 15, 20234Mar 15, 20234