The Internet Economy

“I think video is a mega trend, almost as big as mobile.” — Mark Zuckerberg

Last decade, the internet won the market for ads that harvest purchasing intent (ads that used to appear in newspapers and yellow pages), with most of the winnings going to Google. The question for the next decade is who will win the market for ads that generate purchasing intent (so far the winner is Facebook, followed by Google). Most likely this will depend on who controls the user flow to video advertising. Today, the biggest video platforms are Facebook and YouTube, but expect video to get embedded into almost every internet service, similar to how the internet transitioned from text-heavy to image-heavy services last decade.

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