Highlighted by Charles Anderson
From The shocking truth about audience data: it will surprise you by Chris Moran
…important, how you present it in your organisation and how you talk about it. But most importantly, just stop writing about the things you don’t want to cover. Be clear about what your aims are. Don’t ignore the data in a nihilistic funk. Don’t mindlessly let the data lead you to places you don’t want to go. We’re editors, not algorithms.