epted…, Vice, and the like feel obvious, especially to those whose core competence is internet technology. The media and technology intelligentsia gave keynotes about how 40 percent of internet traffic was fake but drooled over the total number of eyeballs for digitally native publications. Pretty much everyone found videos in their social feeds annoying as hell but somehow accepted Face…
…ces. In a conversation with Felix Salmon, Buzzfeed founder and former co-founder of Huffington Post Jonah Peretti observed that everyone is looking for that “God metric” of content and attempting to cross thresholds of higher shares, unique hits, and more time spent on a website. “I love metrics and I love thinking about optimization, but I think that the optimal state is being slightly suboptimal because as soon as you try to actually optimize, particularly for a single metric, you end up finding that the best way to optimize for that metric ends up perverting the metric and making the metric mean the opposite of what it used to mean.”
In the long run, blogs — and really, media companies of any size — will not build a strong, loyal core of readers purely chasing pageviews. “They’re not building any sustainable relationships with people. [The relationship] becomes transitory and transactional, instead of based on reciprocation, value, and trust,” Parrish said. “There is the value you create and the value you capture. Most people focus on the value they capture and not the value they create.”
Homilies about successful executives involve lots of virtue-signalling. No boss is going to admit that on Friday nights they consume pizza and watch box sets of “Game of Thrones”. Instead they claim to meditate or read improving books. Many business profiles resemble medieval “lives of the saints”, with the subjects of the hagiographies receiving share options instead of canonisation.
…m to deal with emails. Spare a thought for his underlings, whose iPhones buzz at 4am every morning. Some subordinates may have the fortitude to sleep through it all; many will be guilt-tripped into answering the boss. Highly effective people often inflict all their idiosyncrasies upon their hapless juniors.