7 Epic reasons why you should take special care for customer experience.

As an e-commerce business owner, how often you go and check the inventory? how many times you have check the abandoned shopping carts that was just about to close a sale? and how seriously you take the overall reasons why your customers are leaving your online store before the final purchase or in between?

I guess not so frequently, and not so closely!

The ever changing trends and rapidly growing technologies has made the consumers more expecting than ever. The customers are now more concerned about the hospitality rather than the prices. This led the service providers to offer more and more user friendly and smoother customer experience.

But this is not the only reason to offer an incredible customer experience, there are plenty more epic reasons. So, let’s start with them.

1. Word of mouth.

As some one has said, if your customer is glad with your service he/she is going to share his experience with one or two of his connections. But if he is not, he will tell it to at least ten people. And that can really jolt your online reputation. So , be nice with every customer that comes to your business, you never know who is going to be a loyal advocate for your brand.

2. Customer retention.

The more your customers are happy with your services the more you can expect them to be with you. You need to make them feel special to be a golden bird for your business. It can help you get return visits of these customers.

3. Loyalty.

This is something you can’t pay off for. If you got some customers who are loyal for your brand they will help you get new business every possible time. And the key to make a customer a loyal customer is to give them special attention whenever they are around your store. Make them feel, they are an asset for your business.

4. Outrank your competitors.

Competition, competition and more competition. We see every where and in every niche, there is a huge competition every where. And your chances to get the right fish is nearly impossible until, you outsmart your competitors.

A smooth customer experience is something that can do this for you. People remember what they experience while shopping online.

5. Turning the visitors into customers.

A few weeks ago, I was out with one of my colleague and we were exploring an IBM think-pad,(we did not intent to buy it). Then suddenly a sales person came to us with a beautiful smile and brief us about the features of the laptop and also suggest some other related models under the price range of that laptop. We spend some time there and left without buying (in fact, we were not in mood to buy it)

But, after a week, I got an urgent requirement of a laptop and I was needed it on the same day. It was a cool Saturday. This time the first shop that comes in my mind was that showroom which’s sales man brief us a lot of laptops. Though I visit many showrooms, I could not helped but bought it from that showroom only.

So, the point here is, be nice to even window shoppers. May be they are not buying anything right away, but they will definitely consider you for the next shopping (at least they will think about you and your store, whether it is online store or a physical one)

6. To double your sales.

Research shows , a good customer experience help boost your sales and customer actually buys more than the were coming to buy at your store. This work on the below formula:

improve customer experience = increase sales.

Better customer experience = Improve bottom line.

it is also notable that, assisting a buyer while shopping can led to more purchase then he/she was actually planned.

7. Reduce cost.

Can I ask you a question? How much you spend to get a new customer? I guess not below $100, or may be higher !

A good customer experience management can help you reduce this cost as you are more likely to get new customers from mouth of word of your loyal ones. And eventually this can make your brand more trusted and more revenue generating.

That’s all I wanted to share over here in this post. Thanks for being with me till the end. :)

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Note: This is a contribution from CEBS Worldwide, an e-commerce development and Customer Experience Management company that headquartered in the USA and have branches in Australia, Singapore, North Korea, Dubai and India.