A New Way to your Visual DNA in 3 points
As a French designer and as a “multi-entrepreneur” working with startups and independents for many years, I asked to myself many questions ; and deeper I’ve noticed many incoherences between what the CEO’s was talking about and what was the images they give to their public.
So many times I was looking to their visual DNA & Branding, and felt no relation between them, their Logo and their business. You know, some kind of « You want to see an pink elephant, so I give you a pink elephant ! ».
That’s a nonsense ! Your public is not a child…
That’s the first point.
1- Please, as a public don’t take me as an idiot
Your public deeply needs to feel your goals & aspirations in your visual branding not just a : Awesome, Design, Trendy, Funny one.
Like you, your potentiel client got a consciousness and feels deeply when you’re lying to him.
Please, no more Unicorn Logo or robot pictogramme…
2- The specific place of the CEO in the process of creation of the business identity
Your image can vibes and gives you the feeling that you are at the right point you should be.
The CEO’s got a special place in the process of visual DNA creation : as a leader, as the historical creator, that’s the one who had the crazy idea to create this crazy business ; and the deep sense still here, waiting to born as an image/as your visual DNA & Branding.
3- Your business got a soul, your visual identity too
You see, the best way to understand all this stuff is to imagine that your own business got a soul.
It is not only a matter of numbers, benefits, clients. The origin of all the story come generally from a crazy idea, a crazy man or woman with personals aspirations.
Marketing, Strategy, Pricing, Management are very important ; they are only componants and results of the engine. Your DNA and your branding values are more like the heart of this big machine.
That’s a reason why taking care and making a deep sense to your business foundations is so important.
Your DNA’s got a very special place on it, because it is directly see and feel by your public and it will affects your sells and your relation with him.
Cécile Boileau # Skizografie
Consulting, Logo & Brand designer
www.linkedin.com/in/cecile-boileau
www.behance.net/skizografie
