This is the very first post I’ve ever written. Writing is not something that comes to me as easily as I would like to, but as they say the more you practice, the better you get.
If you are wondering what it is all about, I will be sharing my journey into UX/UI design. Along the way I will tell you about my discoveries, progress, and even some tutorials and little hacks.

How has UX come to my life? It happened through a group of -tech savvy- friends, who gave me the insight. It was a pivotal time in my life, I was feeling the need for deep changes and they thought it could be a right fit for me. Something that stuck in my mind, since then was that one of the main skills you need is to have empathy for your fellow human beings, and try to come up with ways to solve and improve our lives. Understand what a good outcome is and how to design an experience that would lead to those good outcomes. This was the beginning of this love affair.
After all, I’ve always been fascinated by human behaviour, motivations and comprehension. I’m particularly interested in knowing as many ways of living I can. This foundation has strengthened my ability to listen, observe and put myself in someone else’s shoes.

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Since then, every day, I’ve been spending many hours reading, watching videos, and meeting with experienced designers. Thirsty for knowledge, my curiosity grew bigger and now I feel ready to start to apply what I’ve been learning into some exciting new projects.

A background in art, textile design, portrait and documentary photography has helped my true personality unfold. As an artistic person to be creative is my way to relate to the world. I enjoy seeing how art and design can trigger emotional responses in people.
In my artwork I attempt to recreate experiences and spaces where the viewer is encouraged to pause, reflect on and connect not only with their surroundings but also within themselves; nurturing the ability to encounter each other authentically and therefore showing their vulnerability and intuitive desires.

My working pace is constant and sustained as a self-driven necessity. Each step leads to another. I work at my own tempo; the construction of each project is carried out patiently. I plan according to the aim that I want to achieve, whilst being flexible and organic in my approach to avoid disappointment. Some issues that I can face are technical ones and finances are one of my constraints. However, I believe I can achieve anything I want if I am willing to go for it. Time, resources and circumstances are in reality excuses; what might stop me are limiting beliefs in who I am and what I can achieve. I want to push those boundaries through persistence, learning, experimenting and researching in the context of a supportive and collaborative community.

So here I’m writing from a comfy chair at the -Coworking in the Sun- in the beautiful Tenerife, surrounded by passionate IT, designers, marketers and consultants co-workers. I have been living in the not so sunny but thriving London (heading back in spring time). Five years on, this city still seems to be the best place to set up a base, meet influential people, and make valuable connections. I count myself lucky because of the fact that I’ve been given the opportunity to shadow and meet those already on the path that I am aiming to take.

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If you wonder where I come from, I was born in the sunny Argentina and have a mix of Italian, Austrian and Londoner DNA. I can call myself a multi-cultural woman or a citizen of the world.

I find it absolutely inspiring to be alive in this world. Time does not stop. The time in which we live and can act in is unique; each moment is full of open potential, shaped by contemporary forces in the world and alive to be traversed by our coordinates of space and time. From this belief springs forth my urge of pushing through discomfort and messiness to get to the other side, which is often very beautiful. Willingness to adapt is paramount — nothing’s permanent. Optimism is powerful. The right path may not look as you imagined it would, but that doesn’t make it any less right.

Hope you stay with me on this trip. After all is about enjoying the ride!

Cecilia Ferraro

“Start now. Start where you are. Start with fear. Start with pain. Start with doubt. Start with hands shaking. Start with voice trembling but start. Start and don’t stop. Start where you are, with what you have. Just… start.” ― Ijeoma Umebinyuo

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