When we first started talking about creating a new sustainability community, we were very clear that we wanted it to be a positive movement. Too often, the idea of sustainability is tied up with negativity — it’s about the need to give up things that we enjoy, to sacrifice convenience and to reduce our quality of life. We don’t believe that this has to be true. We also don’t believe that we will bring about the huge change required if this is how we frame the discussion on sustainability. …

Cecily Hewlett

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