The internet has come a long way since the inception of cookies in the 90s. Cookies were initially used to store small pieces of information on a user’s device and used to track their browsing behavior and store information such as login credentials and website preferences. But with the rise of data privacy concerns, the concept of cookies has changed, and web3 has emerged as a solution. Apple already limits the access to identifiers on iOS, and Google will remove 3rd party cookies in 2023.
In web3, data storage and management work differently. Instead of cookies, data is stored on the user’s own wallet, which is a secure and decentralized storage solution. The user controls who has access to their data and what data is shared, giving them more control and privacy over their information. This eliminates the need for third-party services to store and manage user data, which can be prone to security breaches and other threats.
By storing their own data, users have complete control over who has access to it and what data is shared. This can help protect their personal information and prevent it from being sold or used for targeted advertising. But even more importantly, With their data stored on their own wallet, users can easily access and use their data across different platforms and browsers. This eliminates the need to create separate profiles for each website or service they use. If you want to check out how to explore a users data vault on Cedalio, you can check this deployed GraphQL schema on our Explorer.
For advertisers, the shift towards web3 and decentralized data storage can mean a change in how they target and reach their audience. In the traditional web, advertisers often use cookies and other tracking technologies to collect data on user behavior and preferences, allowing them to deliver personalized advertisements. However, with web3 and decentralized data storage, users are in control of their data and can choose what information to share with advertisers.
This means that advertisers may have to find new and more transparent ways to collect data on their target audience, such as through opt-in programs or other forms of user consent. They may also have to be more creative in their advertising strategies, finding new ways to engage and interest users without relying on extensive data collection.
Consider an e-commerce platform where users can purchase clothing. In the traditional web, the e-commerce platform might use cookies to store information such as the user’s preferred size, payment information, and shopping history. However, with web3, the user stores this information on their own wallet, which is a secure and decentralized storage solution.
When the user visits the e-commerce platform, they can connect their wallet to the platform, allowing the platform to access their information. The platform can then use this information to personalize the user’s shopping experience, such as suggesting products in their preferred size or offering the option to use their stored payment information for a faster checkout.
Additionally, the user can access their shopping history and personal information from any platform or browser that supports web3, as their data is stored on their own wallet and not tied to a specific platform or browser. This creates a more seamless and efficient shopping experience, as the user doesn’t have to enter their information every time they make a purchase.
Overall, this example shows how the concept of cookies changes in web3 and how users can store and control their own data for a more personalized experience.
As web3 continues to evolve, it will be interesting to see how other industries can leverage this technology to create better user experiences.
If you want to see a full example of how to use Cedalio to implement a next generation cookie kind of application for the media industry, you can check out the complete use case in our documentation site.
