One Terrifying Morning in a Hotel Bathtub
Not long ago a Soldier was on assignment in San Antonio, TX. One weekend he went to a local club. While he was sitting at the bar an attractive lady approached and asked if she could buy him a drink. He was surprised but flattered. He put on his playboy smile and said, “Sure.” The lady strolled to the bar and brought back two drinks. “This one is for you. And this one is for me.” She said as she snuggled next to the Soldier on a chair. He nodded graciously and downed the drink. That’s the last thing he remembers.
The next morning he woke up in a daze, lying in a hotel bathtub full of ice.
He freaked out trying to remember what happened last night and why was he in a bathtub with ice. That’s when he saw the note:
**DON’T MOVE CALL 911**
A cellphone was on a coffee stand next to the bathtub. He picked up the phone and dialed 911. The operator was familiar with this situation. She said, “Sir, I want you to reach behind your back, slowly and tell me if there is a tube coming from your lower back?”
The Soldier felt behind him and sure enough, he felt a tube.
The operator said, “Sir, don’t panic, but one of your kidneys has been stolen. There’s a group of thieves who prey on young guys in the San Antonio area. They steal your kidney and sell it on the black market in Mexico. They got to you. Paramedics are on their way. Don’t move until they arrive.”
The above story was told to me as I was going through combat medic training in San Antonio, Tx. We were all around 18 years old back then. The Drill Sergeant knew the first place we planned on going was the club. He told us this story as a reminder we should be on guard when having fun on the weekend. Believe me, that story stuck with all of us. Still, 19 years later I get chills thinking about it. We stayed on the alert when we were out on the town.
Now, what story do you have that resonates with your clients and customers? You can continue giving facts and figures that they will never remember or you can come up with a clever story that sticks in their mind like the above story.
As a salesman, I learned a good story can move people to take action. In fact, my book, Proven Sales and Recruiting Methods, starts with a story of me driving recklessly down a dangerous street in Houston. That story is mentioned by more people who have read the book than any other section in the book. A good story sticks in the mind of your client and can be told to others to help spread word of mouth.
Start working on your story today.
And once you have a story that sticks–send me a note and I’ll share it with my readers. I’m looking forward to reading your story!
All the best,