Social Media skills you need in 2016

As social media professionals (existing, or hopeful), we need to know more about where social media is heading in 2016 than anyone else in our businesses. We need to be able to offer insight on new trends, provide plans on how our brands can capitalize on them, and then actually be able to execute. There are certain skills that social media managers need in order to make that happen. The thing is, since social media is always evolving, our skills need to be evolving at the same rate.

Below we look at the skills social media managers will need in 2016 based on where the industry is heading.

Channel management

Customer service

Content Optimization


Budget management


Project management