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Competitive Edge

What entrepreneurs should know about SEO

Search engine optimization is strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine.

SEO Types

  • On Page SEO
  • Off Page SEO

What is On Page ?

Before start design and development of website we have to consider following points.

  • Business Analysis
  • Keyword Research
  • Design & Language
  • SEO Tags within your code
  • Navigation
  • Content

What is Off Page ?

  • Link Building
  • Directory Submission
  • Article Submission
  • Social Marketing
  • Media Marketing
  • Social Bookmarking

There are some important points every entrepreneur should know before going to some SEO agency.

Keywords

A significant or descriptive word. A word used as a reference point for finding some information or content on search engine. There two types of keywords. Each type has its advantages and disadvantages.

Short Tail Keywords

Keywords consist of a single or famous word we use in our daily life or commonly used by some profession.

  • High Competition
  • High Traffic Volume
  • Low Sales
  • High Bounce Rate
  • Take Time to Optimize

Long Tail Keywords

Keywords consist of some phrase, question or small sentence. When we search something we try phrases, questions and some complete short sentences for example “ best Italian restaurants in London”.

  • Low Competition
  • Low Traffic Volume
  • High Sales
  • Low Bounce Rate
  • Take Average Time to Optimize

Keyword Search & Selection

All SEO agencies first ask for keywords if you don’t have they will charge extra amount to do it for you. So you can work on keywords by follow the the points bellow and save your money.

  • First ask yourself what would you type when search products like yours
  • Search for term/phrase in major engines
  • Analyze collected data.
  • Choose Right keywords match your product.
  • Keywords should be descriptive.
  • Use tools to analyze and selection (Google provide some tools free)

Content

Content is all about your website have for users.

Types of Content

  • Text (Articles, Product information & description)
  • Non-Text (Images, Videos, Audios)

What to Avoid ?

When writing content of your website do not copy anyone else content. Search engines do not like a copied or similar content they already listed and they do not list your pages.