One for One
The company in the advertisement is TOMS. TOMS is a very popular brand that sells shoes. The message in the advertisement is saying how if you buy a pair of shoes, someone in need will get a pair as well. The Unique Selling Proposition for TOMS states, “With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One.”
In this specific advertisement, it is very clear that children in need are getting these shoes as a gift. They look very happy about it. The Unique Selling Proposition is presented in the ad as well. One for One is a simple and short version of their Unique Selling Proposition. The top left image tells me that with these shoes the kids are now able to run and play. The rest of the images show me that the kids are excited about their new shoes.
This Unique Selling Proposition is very effective. Not only are the shoes you purchase cute and affordable, they are helping someone else who needs a pair. It puts a smile on someones face when they receive a new pair of TOMS, all because you bought a pair of shoes at the store. That kid or adult now has the freedom to walk around confidently and happy because of your purchase.