I feel that that ignorance of our market and uninformed decision making has been the number reason why we fucked up our startup.
How I fucked up my startup — life lessons from failing and imploding
Shival Gupta

This is the single most dominant reason why really all entrepreneurs fail. And trust me, even when folks believe they know the market, because they spent their previous lives in it — there are nuances they miss while being an insider. To be brutally honest with oneself and continuously question one’s deeply held beliefs (privately, so as not to taint the enthusiasm of your followers) is perhaps the only way to stay alert.

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