#wokesploitation. It’s a thing.
If enough articles haven’t been written about this, here’s another one. The rabbit hole actually goes much deeper. Gillette was dying on the vine ever since the advent of Dollar Shave Club and several of these other competitors who were going for a more simple subscription approach. They didn’t just out of the blue decide to “get woke” out of moral conviction.
Gillette’s predatory instincts kicked into overdrive when three, then four, then five plus razors blades on a plastic stick became so transparently exploitive that even the thickest consumer opted for practicality and cost savings. Humans like simple. Especially men. Our lives are complicate enough with every spineless, predatory element in the universe seeking an easy target and a fall guy. Dollar shave club got it right. Their product got it right. Their marketing got it right. So Gillette chose to double down and prey on another group before giving up and facing the music.
In their traditionally sexist and condescending approach to capitalism, the scumbags at Gillette donned their purple wigs and rainbow flags, grew out their arm pit hair and pretended to take the moral high road. All the while setting their fangs into a new target whom they thought were an equally thick, emotionally driven, and naive consumer audience: SJWs and women. The smart money said otherwise.
Why? Because product marketers are low quality people wallowing in an existential morass. (I’m generalizing and speaking from personal experience, I know.) I’ve been in that industry for years and I can tell you they constitute an industry with some of the highest divorce rates in the country. Their values are surface-oriented and they’re quick to latch onto pop psychological concepts like “toxic masculinity” that have no foundation in the official lexicon of psychological research. This term was in fact invented not by psychologists, but in the tiny, self-referential world of the product marketer. And it became popular through the extensive reach of the product marketer and their equally broken media counterparts.
So product marketers are told to double down for Gillette. “The shaving razor has plateaued, our male audience has already abandoned us. Find a way to sell off the rest of this environmentally destructive plastic and steel monstrosity our creatively bankrupt “R&D” department has shat out.” And where do franchises and products go to die? In a large abattoir our culture has dedicated to the appeasement of insatiable and vocal SJW fashionistas.
The ensuing fiasco needs no further explanation. Let it be said that Gillette and P&G will never admit to their stupidity, and attempt to justify their alienation of half the human race with empty fallbacks to a far left, but very vocal minority instead. And surprise, surprise, it’s a political ideology that appeals to the tunnel vision of product marketers and their degenerate lifestyles, so now it must be the way for the rest of the world. Idiots.
If you’re as old as I am, you’ll remember 20 some years ago the word “def” was hilariously put to rest. It’s time for “toxic” to get the same treatment. Let it be relegated to the realm of industrial waste from which sleazy product marketers seeking shock value lifted it from in the first place.