AliExpress’s aggressive expansion poses growing threat to Coupang’s dominance in Korean e-commerce market

Image Credits: AliExpress

Coupang is facing more pressure from AliExpress as it expands in Korea, partnering with more Korean companies to sell products like food, drinks, and essentials.

Specifically, AliExpress and Coupang are competing more after CJ CheilJedang, a well-known Korean food brand, started selling Bibigo foods and rice on AliExpress.

AliExpress also launched fresh food delivery in Korea last week, seeing Korea as a test before expanding more in Asia.

AliExpress’s fresh food delivery business poses a threat to Korean rivals

Partnering with CJ CheilJedang surprised many because CJ stopped selling to Coupang in November 2022 after a fight over prices.

Coupang and Olive Young are now at loggerheads

CJ now only sells through AliExpress.