Coca-Cola launches limited edition K-pop inspired zero sugar drink

Image Credits: Yonhap

Coca-Cola has launched a limited edition zero sugar version that celebrates the Korean wave or K-wave.

This was inspired by the global popularity of K-pop artists.

It will be available in 36 countries like Korea, Japan, France, and Singapore.

School of Performing Arts Seoul is opening up a K-pop high school program in Singapore

The Coca-Cola Zero Sugar K-Wave box has four cans with fruity flavors and also comes with 3D stickers and access to an online K-Wave concert in Incheon.

To celebrate the release, Coca-Cola worked with JYP Entertainment.

They unveiled special songs and music videos featuring stars like ITZY and NMIXX.

Korean boy bands and girl groups are becoming very popular worldwide due to the increasing interest in what is commonly called K-culture.