10 brilliant Micro SaaS ideas to lineup in 2023

Celine Fam From Adamo Software
8 min readJul 14, 2023

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Micro SaaS appears to be steadily gaining market share as more and more similar products appear on the market.

In recent years, a new trend has emerged: solopreneurs, indie hackers, makers, no-coders, and small startups are developing super simple SaaS solutions that address a single (or a few) use cases for a very specific group of customers. These extremely simple SaaS solutions are known as Micro SaaS.

Difference between SaaS and Micro-SaaS?

What is SaaS?

SaaS stands for Software as a Service.

This software is distributed to users via apps or standalone software designed to provide a variety of services and address numerous issues. Typically, a monthly or yearly subscription is required for the service.

Among the largest SaaS successes and providers are, for instance:

  • Salesforce: an ‘all-in-one’ SaaS customer relationship management application.
  • Adobe Creative Cloud: provides design and media software programs and suites.
  • Google G Suite: a compilation of enterprise-level services.
  • Slack: a ubiquitous service for communication and collaboration.
  • Zendesk: a cloud-based infrastructure for customer service.
  • Xero: a cloud-based accounting software
  • Zoom: a video conferencing, messaging, and webinar platform hosted in the cloud.
  • Mailchimp: the industry leader in email marketing.
  • HubSpot: the best CRM and email marketing software.

What is Micro SaaS?

The important term here is micro. The business and solution are tiny and specialized in comparison to the giants that dominate the vast horizontal markets described previously.

Micro SaaS enterprises are run by a small team or a sole bootstrapper (a person who finds solutions to problems using their resources), and they deliver a solution for a niche need.

As a small business, they don’t require enormous MRR (monthly recurring revenue) objectives to generate a healthy return, and they offer entrepreneurs attractive freedom within their business model. Once established and operational, a Micro SaaS can entail minimal effort while delivering a wide range of benefits. However, in some circumstances, those who discover this golden egg can earn astronomical sums or sell it for millions of dollars.

Micro SaaS typically operates on the following:

  • It performs one function exceptionally well.
  • Typically managed by an individual or small team.
  • It is simple to implement and deploy.
  • Does not require a great deal of assistance.
  • Has a subscriber/paying customer list.

Typically a product can be incorporated into a larger service or package and has resale value to other companies.

List of Micro SaaS Ideas 2023

1. Idea #1: Gym Equipment Rental Platform

Why not create a platform that allows home gym owners to rent out their fitness equipment to rent out their fitness equipment to other members?

This would be a great method for gym equipment owners to earn extra cash by renting out their unused equipment, while also assisting those who cannot afford to purchase new fitness equipment.

Possible characteristics of this Micro SaaS platform include:

  • Google Maps integration enables a search function to locate the appropriate equipment.
  • A calendar that displays which users have access to what equipment at what times.
  • User ratings and evaluations of the gym equipment to aid other users in making informed decisions.
  • Payment integration enables renters to pay for their rental period easily.

If you want to niche down further, you could specialize in particular categories of gym equipment (weights versus cardio), for instance.

2. Idea #2: Travel Itinerary Planner

Keeping track of your reservations and documents is one of the most difficult aspects of travel. It can be difficult to keep everything organized, particularly when dealing with multiple points of travel. A travel itinerary planner Micro SaaS app could be useful in this situation.

This website and mobile software development would consolidate all your bookings for your upcoming multi-destination vacation into a single location. It would consolidate your hotel/accommodation reservations, flights, trains, rental vehicles, and transfers.

It would then display your itinerary in an intuitive calendar-based travel manager. In addition, it could contain travel documents like passports, visas, and vaccination records.

The app could provide discounts and bargains on local activities and attractions. This helps you save money on your excursion while maximizing your vacation.

This proposed Micro SaaS app could include the following features:

  • An itinerary customized based on your booking and travel preferences.
  • Activities, attractions, and restaurants in the location that you will be visiting.
  • Possibility to store essential travel documents including passports, visas, and immunization records.
  • A calendar-based interface that makes it simple to see when and what you have scheduled.
  • Offers and discounts on restaurants, attractions, and activities.

3. Idea #3: Better salesforce for Slack

There is an official “Salesforce for Slack” app, but it has a low average review score of 2.52 stars due to several persistent bugs.

There is an opportunity to develop a robust and trustworthy plugin that connects Slack and Salesforce.

With your enhanced plugin, your users can view vital information about their sales prospects directly in your Slack channel, eliminating the need for them to constantly switch between apps to monitor the status of your deals.

Possible features of this Micro SaaS concept include:

  • Integration with Salesforce so that you can observe and manage crucial sales lead information directly in Slack.
  • Real-time updates on transactions to keep you abreast of your sales pipeline’s status.
  • Notifications in Slack for crucial events, such as when a deal is gained or lost.
  • Groups of sales representatives per department, so that all users can see at a glance the status of their transactions.

There is a possibility that the official app will eventually add these features, but until then, your plugin will be the best option for connecting Salesforce and Slack, and you can continue to innovate by adding more useful features and bidirectional integrations to remain relevant.

4. Idea #4: BigCommerce Plugin Ideas

While Shopify apps may be oversaturated, I believe there is much more opportunity in the BigCommerce app store, which is less crowded.

BigCommerce is a cloud-based eCommerce platform that helps businesses of all sizes sell online, in case you were unaware. BigCommerce, like Shopify, enables them to construct a professional online store, accept credit cards, and manage their business remotely.

There are currently more than 6,000 Shopify apps in the app store, with more than 1.8 million downloads.

What about BigCommerce, however? With only a few hundred apps available, there is a tremendous opportunity for software development companies of all sizes to create innovative new Micro SaaS apps that can aid eCommerce businesses in achieving online success.

By integrating with WhatsApp, Instagram DMs, and Messenger, for instance, DelightChat in the Shopify app store enables businesses to have a live chat application.

In contrast, there are no apps on the BigCommerce store that provide the same functionality.

With Shopify apps such as DelightChat already proven successful, why not create a BigCommerce equivalent?

5. Idea #5: Training and mentoring

Online training and mentoring of no-code tools with pre-made courses have proved to be one of the most successful micro SaaS concepts of the last ten years. People are utilizing online courses for life and career advancement at an unprecedented rate. Consequently, if you are an instructor, you can earn money with minimal effort by using such applications.

6. Idea #6: Influencer Marketing Campaign Tools

There are many influential individuals. With 49% of consumers relying on influencer recommendations when purchasing, businesses cannot afford to miss out on this opportunity. However, initiating an influencer marketing campaign can be difficult. The influencer marketing campaign instrument enters into play at this point.

The Micro SaaS idea: Construct a campaign tool for influencer marketing that assists users with influencer discovery, campaign administration, and analytics across multiple channels.

How to build:

  1. Build a comprehensive directory of influencers to list on the platform and provide users with the ability to filter by industry, location, social channel, and more.
  2. To help users make better decisions, provide access to influencer analytics, audience demographics, popular content, and more.
  3. And most significantly, include metrics for measuring the campaign’s success.
  4. Create a landing page and a waiting list.
  5. Develop the minimum viable product. You may utilize no-code instruments to simplify the process.
  6. Proceed and begin selling.

7. Idea #7: Small Hospital Management Tool

Asking the software development company to build a software to manage the day-to-day operations of a hospital. It can play a crucial role amid constant technological advancements, while the staff manages patients. It can simplify and expedite the entire procedure without requiring extensive documentation.

The Micro SaaS idea: Develop a hospital management tool for small hospitals that addresses visitor management, administrative task automation and monitoring, finances, and scheduling.

How to build:

  1. Define the numerous user categories that can access the software, such as physicians, staff, and patients.
  2. List features with consideration for all users. It may contain specializations such as management, finance, and scheduling.
  3. Define features for each of your niches, including patient and staff administration, billing and invoicing, and appointment scheduling, once you’ve identified them.
  4. You may also consider designing the software to serve only one of the aforementioned segments to simplify the process and later scale it up.
  5. Build your minimum viable product and begin evaluating it with beta users.

8. Idea #8: Sales Management Software for Artists

People are increasingly investing in art for their workstations, homes, and offices, as art is the current trend. However, it may become challenging for an artist to manage everything in a single location. That time would be best spent creating art rather than managing it.

The Micro SaaS idea: Create a sales management system for artists, allowing them to monitor orders and efficiently manage sales so they can spend more time painting.

How to build:

  1. Include an option to categorize and display all artworks in a gallery-like format.
  2. Inventory management monitors stock availability and alerts users when it’s time to make more prints.
  3. Create a feature that notifies artists of new orders and tracks sales.
  4. Create an inventory of all the additional features you may want to include, then build the minimum viable product.
  5. Once developed, evaluate your MVP with early adopters and then begin selling.

9. Idea #9: Testimonial Management Tool

Testimonials are the backbone of a business, helping to establish credibility and guiding the audience in making decisions. It serves as social proof, so it is essential to compose effective testimonials and share customer stories.

The Micro SaaS idea: Construct a tool for businesses to collect both textual and video consumer testimonials and share them with their audience.

How to build:

  1. Create a template for testimonials that users can share with their clients to facilitate the process. It may contain options like- queries, ratings, messages, etc.
  2. Provide the option for users to choose which of the many testimonials they may have received to feature on their website.
  3. Provide users with HTML code that they can duplicate and paste to incorporate Wall of Love into their websites.
  4. After incorporating all features into your software, it is time to solicit feedback. Create a waitlist and offer a complimentary demo to the first ten individuals who sign up.
  5. Once you’ve created a viable MVP, it’s time to begin marketing.

10. Idea #10: Cookery & Recipe Software

One of the simplest, most lucrative, and best micro SaaS ideas of 2023 involves everyone’s beloved pastime: viewing cooking recipes and videos. Several chefs and restaurants have shared the recipes for their signature dishes and provided live demonstrations of their most popular preparations. Consequently, an app that enables users to manage, organize, customize, and exchange recipes is a winning formula.

Conclusion

To facilitate the development of your first successful micro SaaS product, carefully review the key concepts described above. However, bear in mind that the aforementioned 10 ideas are not exhaustive; there are still a great number of unexplored ideas, and you can be the first to implement them. The incredible dedicated development team and creator community present on each of these platforms can assist. Although the process is essential, the key to creating a successful and profitable micro SaaS business is diligent and focused research.

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