Christina Ellwood
Oct 16, 2015 · 1 min read

Externally, it’s your brand. And, as Peter demonstrated, a strong positive brand increases the value of your company. Jim Gregory has developed a method for analyzing the contribution of brand to valuations called e Corporate Branding Index® (CBI). He’s written several good books on value of brands, as well.

Christina Ellwood

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Personal quote: “There is joy for all involved in transforming what is merely a good idea into a powerful reality”. Passions: tech marketing & entrepreneurship