UX Redesign Challenge: Creating Social Foodie for exciting grocery shopping

Before embarking on the UXDI course General Assembly, I was tasked to do some pre-work, part of the admissions process included on working on a 1-week challenge to show why am I a good fit! I worked on designing a simple mobile app to improve the grocery experience.

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I followed Google Ventures’ 5-day sprint process to guide me through this project.

Background Research

Looking into the opportunity:

Seamlessly bridging online and offline experiences, allowing consumers to access information quickly as consumers are willing to try these options.

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Looking at a user’s point of view of grocery shopping
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1. Automate subscription of non-perishables; 2. Pre-plan your meals 3. Navigate the store 4. Check out as soon as possible
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Enrich the Grocery Shopping Experience

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Mapping process

‘How Might We’ Stickie Exercise

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How Might We Stickie Exercise with my interviewees
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Organising them into groups/themes
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I mapped the stickies onto the customer journey

Using Lightning Demos to quickly get inspiration

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I looked for out-of-category ideas and quickly sketched out the key takeaways of each inspiration
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Writing down details (left) • Sketching ideas down (middle) • Crazy 8s (right)
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Sketches for the 2 concepts

Prototyping

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Make It Work (above)
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Social Meal Builder (above)
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Menu (left) • Search (middle) • On click of ‘Creating a Meal’ (right)
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Community Feed (left) • My Current Conversations (middle) • Conversation Plan in detail (right)
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Choosing Grocers (left) • Shopping List (middle) • Locating item (right)

I design to accelerate and better legal research at intelllex.com / cellyntan.com

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