At BotMock, we have been thinking about how to tackle this problem. Our users are able to create multiple boards to represent different conversation flows within their bot. But we found that it was hard to get a sense of the entire flow structure in one glimpse.
I am looking for evidence that they understand funnel math. Funnel math starts with the desired end point, which might be we need to close 100 customers in this particular quarter. It then uses known—or guessed at—conversion rates to figure out how many demos (or whatever other stage precedes orders) to get to that number of closed deals. Then, it works backwards to qualified leads, and then earlier in the funnel.