Alejandro Calderón D.What is Branding?Depending on who you are this might sound really basic and easy. What’s the point of trying to talk about the definition of such a…Sep 24, 20211Sep 24, 20211
Alejandro Calderón D.The brand: How this concept went from hot iron to emotions?Nowadays one of the most accepted definitions of a brand is given by Marty Neumeier. He says: “a brand is a person’s gut feeling about a…Aug 19, 2021Aug 19, 2021
Alejandro Calderón D.How to deal with imposter syndrome while starting your own creative studio?I have found that the best way you can fight against impostor syndrome during the first stages of building your studio is with facts-based…Aug 11, 2021Aug 11, 2021