What is Meme Marketing and its benefits in Business?
Humour is considered to be one of the best techniques to reach the heights and hearts of customers. Adding humour to memes not only attracts the audience but also creates a buzz within the market. Using it in the right way gives brand recognition and promotes growth within the market. So, let’s dive into the world of Meme Marketing and its amazing benefits.
What is Meme Marketing?
Meme Marketing is one of the marketing strategies that use humour to connect with more people. Entrepreneurs, companies, and brands use this technique to enhance their image, making them more relatable and approachable within the market. This approach promotes effective communication between the company and its customers, creating a unique bond. Therefore, it not only resonates with customers but also sparks positive word-of-mouth for the company.”
Benefits of Meme Marketing:
- Connect with Customers
Meme has become an important aspect of our social media world. from browsing to sharing memes, we encounter various types of memes that not only provide information but also entertain in the process. There are many brands that are using meme marketing to promote their products.
- Increases Engagement
The second advantage of meme marketing is its ability to boost engagement. This form of marketing not only enhances interaction but also fosters a sense of connection.
- Low-cost Marketing
For small businesses, meme marketing is a game-changer. If you possess the creativity to promote your brand, it becomes an effective and cost-efficient way to reach audience globally.
Examples of Meme Marketing:
Many brands and international companies utilize this marketing approach and use low-cost marketing to promote their business.
- Big Bazaar
One of the largest retail chains in India is Big Bazaar, attracting a multitude of people for their family shopping needs. Interestingly, they ventured into meme marketing to promote their cookware sales. A popular meme featured the use of Imran Khan’s expression: “Amazing offers on Cookware at BigBazaar.com, Me: Mummy ko gift karunga…voh khush ho jaygei…biryani khilayegi.” This involved a clever rephrasing of words and the incorporation of Imran Khan’s expression, creating a humorous and engaging meme.
- Ghadi Detergent
Switching towards Ghadi Detergent, renowned for its effective use of humour, they make use of the comic timing of Bollywood star Akshay Kumar. Taking inspiration from a memorable dialogue in the movie ‘Welcome’, they crafted a meme with an image of Akshay Kumar and Rajpal Yadav. The meme humorously placed ‘Ghadi Detergent’ on Akshay Kumar and “Me after using it” on Rajpal Yadav, concluding with the iconic line, “Mujhe aap pe poora bharosa hai bhai!” This meme not only gained popularity but also generated significant buzz in the market, showcasing the impact of humour and cultural references in advertisement.
In conclusion, Meme Marketing is a powerful tool that can help businesses connect with their audience in a unique and engaging way. By using humour and relatable content, companies can create a bond with their customers, which leads to increased engagement and positive word-of-mouth. Moreover, Meme Marketing can be a low-cost strategy for small businesses to reach a global audience. As demonstrated by the examples of Big Bazaar and Ghadi Detergent, Meme Marketing can be incredibly effective when executed well.
