In this part, we focus on common approaches to drive large cost reductions for lidar sensors and deliver cost-effective solutions that strike the right balance between performance, reliability and ease of integration.

© Cepton Technologies

As stated in his article at Forbes — “Money for Somethin?” — Sabbir Rangwala is correct that there is a performance price premium for lidars. As we discussed previously, price for performance (see Part 1) is also constrained by the price that markets can bear (see Part 2). This naturally raises the question of how lidar prices could scale down dramatically as performance increases significantly.

Generally speaking, lidar…


We previously discussed the relationship between the pricing of a lidar sensor and its performance. In this part, we focus on the role of the market in constraining pricing — and the balance that has to be struck between customer expectations on performance and the attendant cost tradeoffs.

Cepton lidar in a May Mobility Shuttle. © Cepton Technologies

In addition to lidar performance (discussed in Part 1), another important factor to consider in lidar pricing is understanding the price that the market would be willing to bear at a given unit volume. To discuss this with some helpful context, let’s review one example from Sabbir Rangwala’s article at Forbes —…


The cost of lidar sensors has been a hot topic for years. In this short series, we’ll attempt to provide some useful context to understand lidar pricing and the factors that impact it the most. Part 1 includes a discussion of price and its relationship to performance.

© Cepton Technologies

Recently, Sabbir Rangwala wrote an interesting article at Forbes — “Money for Somethin?” — in which he made a great attempt to quantitatively evaluate pricing claims from various lidar suppliers.

Using the range (R) and points per second (PPS) specifications of the lidars, Rangwala drew some preliminary inferences on expected pricing for various…


Silicon Valley lidar specialist Cepton Technologies names Redtree Solutions as European technical sales representative

San Jose, California USA — March 9, 2020 — Cepton Technologies, Inc., a leading provider of state-of-the-art, intelligent, lidar-based solutions, has appointed Redtree Solutions as its technical sales representative in Europe.

This announcement comes in response to growing demand for Cepton’s pioneering technology across the region and follows the expansion of its EMEA presence in the UK and Germany in 2019. …


Four months into his new role as CFO of Cepton, Bob Brown took some time to reflect on the lidar industry and share his perspective on why Cepton stands out. Bob has more than 30 years of experience, primarily in the technology industry, most recently serving as CFO at Velodyne and EVP and CFO at VeriSilicon Holdings prior to that. Read on to find out more about why Bob chose to join Cepton and how he envisions the company growing.

The lidar space is getting more and more crowded every year. It’s become clear that there are a few key…


By Wei Wei, Senior Director Business Development, Cepton Technologies, Inc.

Smart machines are becoming increasingly common and re-shaping the world today. LiDAR solutions are empowering drones, autonomous vehicles, and advance network cameras to increase accuracy and efficiency across a variety of industries. Increasingly we’re witnessing new applications explore the power of LiDAR such as automotive, mapping, agriculture and mining, as well as security and surveillance. At GTC 2019, Cepton will display its powerful LiDAR solutions showcasing the company’s many use cases. …


By Mitch Hourtienne, Director, Business Development at Cepton Technologies, Inc.

Long recognized as the heart of the American automotive industry, Detroit, also known as Motor City, is now home to a new Cepton Technologies office. This office space, officially opening on March 4, 2019, will serve as a key commercial and technical hub for Cepton, ensuring success for our customer base and to help rapidly expand the company’s automotive and mobility customer portfolio.

Cepton’s high resolution, long-range and cost-efficient LiDAR solutions for 3D perception are ideal for meeting the needs of the automotive and mobility industries, and already utilized by…


By Jun Pei, CEO and co-founder, Cepton Technologies, Inc.

There’s been a lot of buzz about how LiDAR technology is revolutionizing the automotive industry, mapping, agriculture, security and beyond. At Cepton we’re proud to play a pivotal role in changing the way consumers get around and helping businesses become more efficient. However, there is still a lot of confusion about how LiDAR works and how it will be implemented. Many people think that all LiDAR solutions are expensive and cost-prohibitive for integration at scale. While traditional LiDAR solutions were pricey, today the cost of LiDAR has gone down dramatically. …


By Neil Huntingdon, VP of Business Development, Cepton Technologies, Inc.

Cepton Technologies recently attended CES 2019 in Las Vegas, meeting with attendees, media, partners and customers who were eager to see the next generation of autonomous technology. We showcased how our cutting-edge LiDAR solutions provide 3D perception and mapping for smart machines. Attendees were excited to see that Cepton’s LiDAR is significantly smaller than most solutions on the market, which makes our sensors ideal for integration into the body of a vehicle. Our booth also featured a May Mobility autonomous shuttle. …


By Liqun Han, VP of Operations at Cepton Technologies, Inc.

LiDAR solutions are the key to our autonomous future. LiDAR is being integrated into UAVs for 3D mapping, into vehicles for enhanced navigation, and many other innovative and exciting applications. Over the past few years, Cepton’s solutions — built upon our industry leading micro-motion technology (MMT™) — quickly gained significant market traction. We now have more than 70 customers in various industries including automotive, surveying, agriculture and security. …

Cepton

Intelligent lidar solutions revolutionizing autonomous vehicles, robots and smart, privacy-sensitive perception systems worldwide.

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