Personas vs Archetypes- why not both?
Katherine Barrow

Hi Katherine,

Excellent article, but I still have a question that I came across in the last project I was involved which we use Archetypes and Personas.

I wonder what you think about rely only in the archetypes since it’s going to give us the trends and behaviours. Wouldn’t it be enough to ideate and design features/funcionalities?

In my understanding, Personas have its value on creating more empathy with the development team, but not actually giving new insights on how this or that feature could be better designed. Am I right?

Let me know your thoughts about it!

Thank you for sharing this!


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