Excellent article, but I still have a question that I came across in the last project I was involved which we use Archetypes and Personas.
I wonder what you think about rely only in the archetypes since it’s going to give us the trends and behaviours. Wouldn’t it be enough to ideate and design features/funcionalities?
In my understanding, Personas have its value on creating more empathy with the development team, but not actually giving new insights on how this or that feature could be better designed. Am I right?
Let me know your thoughts about it!
Thank you for sharing this!