If you clicked on this article expecting to learn about the top ten strategies to drive web traffic, I am afraid this was all a gimmick. This article does not contain a top ten list, or any gimmicks for attracting web traffic. Or does it?

As the web becomes more popular, and the competition for traffic becomes fiercer, headlines become increasingly more important. And here, in that single bold-font sentence, is where the web gets gimmicky.

The web is full of lists and articles summarizing the best of this or that. Upon closer inspection, however, these lists are nothing other than than the ten things that the person writing the article could remember. Yet, they get you to click.

Now, were you expecting a deeper analysis of the dangers of top ten list and “best of” pages? Then, you are not getting the point of this article. In its simple, postmodern tradition, this article calls attention to itself as an example of what it criticizes. In simple, this article is no better than what it criticizes, and it is a gimmick in itself.