cfarmGabe Leydon is absolutely right — media partners are not aligned with your user acquisition…Machine Zone’s CEO Gabe Leydon told Recode that media agencies and networks aren’t always aligned with app developers’ user acquisition…Oct 1, 20181Oct 1, 20181
cfarmRelating LTV / CAC to the rest of your companyUnderstanding marketing return on investment (ROI) and/or return on ad spend (ROAS) is important, but these metrics need to be placed in…Oct 1, 2018Oct 1, 2018
cfarmAuthentic valueI realized I place a lot of value on an item’s authenticity. When debating about buying an original product or their alternative copy cats…Sep 30, 2018Sep 30, 2018
cfarmThe overhead of founding a companyI’ve wanted to write this post for a while because I talked to a few friends who want to build a company around a product that’s in the…Sep 26, 20171Sep 26, 20171
cfarmBuilding your own attribution models can increase your cash flow and ROIResearch indicates that using different multi-touch attribution (MTA) methods will produce different budget allocations and resolve into…Sep 2, 2017Sep 2, 2017
cfarmMobile Growth Summit 2017 presentationLast week I had the opportunity to speak at Mobile Growth Summit 2017 about data warehouses and strategies for running ad network lookalike…Feb 5, 2017Feb 5, 2017
cfarmSilencing distractionWe all experience the “buzzing pocket”. When it happens, there is an instinctive urge to grab the device and check the home screen. The…Jan 8, 2017Jan 8, 2017
cfarmProductivity at home and the officeWorking at home provides an environment with limited or no distractions from people. Despite having a TV and Xbox at my disposal, it’s a…Nov 22, 2016Nov 22, 2016
cfarmA random thought on team productivityLast week I listed several teams that I worked with during my career: teams in finance, engineering, product, and extracurricular. I scored…Oct 24, 2016Oct 24, 2016
cfarmTime to profitability is a key metric for a growing appIt’s common for app developers to acquire users for their apps by paying 3rd parties (like ad networks). Paying for users is an investment…May 16, 2016May 16, 2016