Machine Zone’s CEO Gabe Leydon told Recode that media agencies and networks aren’t always aligned with app developers’ user acquisition strategies.

Understanding marketing return on investment (ROI) and/or return on ad spend (ROAS) is important, but these metrics need to be placed in context with the rest of the company to make the company successful.

I realized I place a lot of value on an item’s authenticity. When debating about buying an original product or their alternative copy cats, I always prefer the one from the original maker.

Why is that?

I’ve wanted to write this post for a while because I talked to a few friends who want to build a company around a product that’s in the market.

Founding a company isn’t ONLY about understanding business fundamentals, it’s also about the…

Research indicates that using different multi-touch attribution (MTA) methods will produce different budget allocations and resolve into statistically different ROI performance. If this is true, you can…