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Shutterstock/Rawpixel.com

There are three major ways that corporate communications commonly fail to effectively engage a target audience in the intended manner, and these shortcomings have only been exacerbated by the COVID-19 crisis. Both internal and external communications, from memos to social media posts and from public comment to employee intranet websites, are at risk of falling victim to these traps.

But if we apply a simple lesson first taught to us by a little blonde girl who broke into the home of three bears, the potential to make an impactful impression — particularly in times of crisis — is nearly limitless.


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iStock/erhui1979

Now more than ever, it’s vital to consider what kind of business practices we want to see more of and then take steps to positively reinforce those behaviors. The extended and permanent shuttering of many businesses inevitably lies ahead as the COVID-19 crisis continues to beat down on both small and large companies and entire industries around the globe. This economic climate, as depressive and demotivating as it sounds, paves a clear pathway for innovative, human-centric strategies to stand out in the crowd.

With so much bad news circulating in the world, it’s a little easier for the bright spots…


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iStock.com/marrio31

As the reality of major disruption to our daily lives and ways of working takes hold around the world, I’m astonished by how often I read and hear of organizations and companies that are still attempting to operate on a ‘business as usual’ platform. If there was ever a time to throw out your playbook for normal operations, that time is now.

I’m here to offer you the alternative to trying to keep your head above water while your organization is hemorrhaging customers, employees, and revenue. …


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Photo by Ben White on Unsplash

For anyone with little to no teaching background who has suddenly been thrust into the role of lead family educator due to COVID-19 closures, congratulations on the new job you never even applied for! But really, here are some great online resources in the event that your schools are not able to provide enough content to keep your kids engaged while you’re simultaneously trying to juggle one million responsibilities right now.

Break up the monotony by adding some or all of these to your kids’ at-home academic routines:

Khan Academy Scholastic Learn at Home NY Times Daily Writing Prompts Outschool…


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The comings and goings and tight schedules at airports create a tense environment for all. Photo by Nicolas Jehly

It’s easy to let your temper get the best of you when a flight is delayed or cancelled. It’s practically effortless to complain about a long security line or a hold up in your baggage arriving on the belt in a timely manner. I fly internationally just about every month of the year, so I spend more time in airports than most folks. But there is an entire cohort that spends significantly more time in airports that I do: The people who work there.

In the past two years, I’ve had over 10 flights cancelled that required rebooking the next…

C.J. Feehan

Communications Manager + Organizational Strategist

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