Christie FiduraSaaS Marketeers are Undervaluing Existing CustomersRecently, someone asked me why a thriving community I managed, which required very little financial contribution, hardly any resource…Oct 23, 2016Oct 23, 2016
Christie FiduraUser-Generated Content Shapes Social Campaigns, But How Do You Get It?In the run-up to Social Media Week London 2016, I think it will be interesting to see if User-Generated Content (or UGC) will be the…Sep 2, 2016Sep 2, 2016
Christie FiduraEverybody’s Selling SomethingLook, it’s the great unspoken truth, the elephant in the room, the tiger in the corner:May 4, 2016May 4, 2016
Christie FiduraLunch with the Sales Team (Or, Where to Find The Best Stories)Since cavemen sat around a fire, storytelling has been a vital part of our genetic makeup. We tell, we listen, we engage, we participate…Jan 25, 2016Jan 25, 2016
Christie FiduraCan Community Save The Unicorns?Like many of you, my eyebrows raised when I stumbled across the Zero Hodge article titled, ‘Unicorns Dropping Like Flies: First Dropbox…Nov 17, 20151Nov 17, 20151
Christie FiduraHave You Proved the Value of Your Community Today? (Learnings from Reddit)Recently, the community at Reddit, the long-standing and much-vetted success example of a great community, imploded. I think what happened…Oct 26, 20151Oct 26, 20151
Christie FiduraWhy Kevin Costner Has Alot To Answer For With Community Managers“If you build it, they will come.”Oct 15, 2015Oct 15, 2015
Christie FiduraMust We Really Be Reminded to be Authentic?If I heard it once at Social Media Week London 2015, I heard it 1000 times…Oct 8, 2015Oct 8, 2015
Christie FidurainSocial Media Week London 2015Are Communities Shaping the Social Media Campaigns of Tomorrow?User-Generated Content (or UGC) was referred to so often during Social Media Week London 2015 that it was almost a throwaway phrase. A lot…Sep 28, 2015Sep 28, 2015
Christie FidurainSocial Media Week London 2015Are We to Blame for Spam?In a session titled ‘What’s Yours is Mine — Content in the 21st Century’ at Social Media Week London 2015, I learned that it was my own…Sep 18, 20152Sep 18, 20152