Social Media Marketing for Software Vendors and Resellers

Social media marketing should not be only about posting content on social networks and hope that people will find it and do something about it. Engagement is needed, but it should not annoy people or be too vague or promotional.

Before you begin, make sure that you have one or a few people dedicated to this effort. Results will only show on the medium and long term and it’s important to be persistent and consistent.

For software vendors and re-sellers, the major challenge when managing social media is to show that they know their market. While the benefits of a CRM or ERP solution are relatively easy to understand, the main competitive advantages of a software solution may be harder to understand by marketers who do not have experience with the software solution they promote.

In order to create and implement an efficient social media marketing strategy, marketers need to work together with project managers and even technical people in order to properly understand the offering of the company they work for.

More guidelines, research and tools bellow