Apr 21

Why Cohort Retention is the one metric to rule them all

Cohort Retention is an important tool linked to a business’s health. Retention metric is often used to analyze groups of customers that have some common properties. Retention Cohorts can help business owner understand the percentage of customers/users they have. Retention Cohorts can help you understand the percentage of users who have been retained on your app retained until the defined day. This includes users who have performed the Return Event until the selected day or later. By adding segments to your Cohort analysis can allow that data provided to be more beneficial to the company.

1 min read

Why Cohort Retention is the one metric to rule them all

Retention Cohorts can help you understand the percentage of users who have been retained on your app retained until the defined day. This includes users who have performed the Return Event until the selected day or later. By adding segments to your Cohort analysis can allow that data provided to be more beneficial to the company.

Amazon is an excellent example of a company that excels in customer retainment. They are able to beat out competitors and proved high grade products and quick turnaround time that keeps people coming back.

Apr 18

Who Are Your Customers?

Are you the founder of a recent start up? You may think you know who your ideal customer is, but let me guide you through getting the most out of talking to your potential customers. Attending this workshop can help you with specific insights and tips as well as the opportunity to practice a customer interview. By the time you’re finished you will have no issues striking up a conversation with your future customers.

1 min read

Who Are Your Customers?

Feb 28

How to Utilize Growth Hacking

What is Growth Hacking? Growth hacking refers to a process of combining marketing, product and data strategies. It mainly focuses on the rapid growth of a company over a short period of time. A company or organization will use this strategy to help with future benefits such as profits and…

2 min read

Jan 27

Unicorns or Camels? I Would be a Camel

Although being a unicorn is quite enticing, I see myself being more of a camel. Unicorn is a term used to refer to startups worth over a billion dollars through rapid growth, however, this only occurs in the strongest markets and optimal conditions. On the other hand, a camel can…

1 min read

Jan 19

3 Ways You Can be an “Original”

Those who are considered to be an “original” are those that not only have new ideas but take action to champion them. One way that you can be an “original” is by standing up and speaking out. Having the confidence to believe in yourself and share your ideas. A second way to be an “original” is by procrastinating. Many would argue that procrastination is a bad thing, however, it drives creativity. Finally, one other way to become an “original” is you do not have to be the first to come up with an idea, you just have to be different and better than what has come before.

1 min read

3 Ways You Can be an “Original”