14 Smart Habits That Will Make You a Better UX Designer
Guy Ligertwood
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Great article Guy. The content you present here is representative of the conversations I have with marketing and engineering teams on a daily basis. The notion that an end-user/customer knowing more than they do is still an alien concept.

So, maybe there is an added tip here that a UX discipline should be educators, sharing their knowledge, helping to mould opinion and empowering project teams to build better experiences.