Caroline GrahaminSmartBug Media7 Marketo Report Types and When to Use EachWhether you’ve been using Marketo for five weeks or five months, it’s likely that you spend a lot of time reporting on your efforts. From…Feb 17, 2021Feb 17, 2021
Caroline GrahaminSmartBug MediaA Guide to Attribution Reports with MarketoIt may seem like just another marketing buzzword, but attribution is key for both marketers and sales leaders alike. When you think about…Nov 4, 2020Nov 4, 2020
Caroline GrahaminSmartBug Media3 Tips for Efficient Wait Steps in MarketoSometimes, a pause is exactly what we need. But if you are going to put life on hold, it helps to have a plan of re-entry. Right now, big…Jul 21, 2020Jul 21, 2020
Caroline GrahaminSmartBug MediaHow to Track Your Paid Advertising Through MarketoAs much as we all love inbound marketing, paid media is also an important part of the marketing strategy. No matter the size of your paid…Jul 2, 2020Jul 2, 2020
Caroline GrahaminSmartBug MediaEmail Marketing and Marketo’s Engagement ProgramUsing email in your marketing strategy can lead to powerful impact. As your leads come into Marketo, it’s nice to have a way to continue…Jun 18, 2020Jun 18, 2020
Caroline GrahaminSmartBug MediaWhat Value Does an Inbound Marketing Agency Provide to Marketo Users?Whether you’re a small or mid-sized business or a large corporate organization, you and your employees are most likely being stretched thin…Jun 12, 2020Jun 12, 2020
Caroline GrahaminSmartBug MediaThree Steps for A/B Testing in MarketoTo start A/B testing in Marketo, it helps to understand the math, understand the tool, and understand what your tests can teach you.May 20, 2020May 20, 2020
Caroline GrahaminSmartBug Media5 Great Marketo My Token Tactics to UseTokens are part of the genius of Marketo, offering an incredible opportunity to streamline your marketing automation. Instead of having to…May 11, 2020May 11, 2020
Caroline GrahaminSmartBug MediaThe Best Marketo Add-Ons for SMBFor newbies, Marketo proves its value right off the bat as an excellent email automation tool. But its potential goes far beyond email and…Apr 24, 2020Apr 24, 2020
Caroline GrahaminSmartBug MediaUnderstanding Marketo Program TypesSomeone I worked with once told me that Marketo is like a Swiss army knife, while the marketing automation tool she was used to was more…Apr 10, 2020Apr 10, 2020