Mehmet Celik

chase or the journey can merely loo…ple as you want, remember that it is a flexible, dynamic tool and it can shrink and grow endlessly. However it is important to define the start and finish of the journey you want to look at. Taking the shoe example, this could range from awareness through an e-mail newsletter to actual purchase or the journey can merely look the shop experience from entering to exiting.

…omer’s shoes and finding out what they experience when they are engaging with you and your product. So whether it’s mapping out how your users interact with your newest shoe from awareness to purchase or the entire e-learning experience for a learner from login to completion — it’s up to you to decide what experience and which part of it you’d like to map out and know more…

A journey map is pretty much what the word says it is: a mapped out journey of someone’s experience. This so called “journey” visualises the relationship of a person with an organisation, product, brand or service over a specific time period and over various channels. It can refer to anything from buying groceries, to using a mobile subscription service, installing a TV or even a classical client — agency project experience. This mapped out journey becomes a visual tool, that helps us see nitty gritty bits behind a relatio…