Claire GréauinGlobal Luxury ManagementOnce upon a time, there was a girl named Caroline.One day, her dream came true. Caroline met Philip, and it was love at first sight. They met in Paris, of course, the City of Love, where…Sep 21, 2016Sep 21, 2016
Claire GréauA few days ago, Fashion Month has begun with the New York Fashion Week - then it will be London…Indeed, social media is transforming the fashion industry. Fashion shows are no longer reserved exclusively for industry insiders, but are…Sep 15, 2016Sep 15, 2016
Claire GréauinGlobal Luxury ManagementFor some people and therefore for brands, social medias are all about followers and likes, whereas…My social content creation of the week is about the social performance of three brands in the luxury car industry: Aston Martin, the…Sep 8, 20161Sep 8, 20161
Claire GréauinGlobal Luxury ManagementIt is no worth presenting the French jeweler after having watched this stunning film entitled…This masterpiece immerses us in a visual and acoustic universe in which we travel through the history of the house, its heritage, its…Sep 2, 2016Sep 2, 2016
Claire GréauinGlobal Luxury ManagementHaving an active social media marketing can be questionable for a luxury wine brand as well as for…For some luxury wine brands, having a presence on social media does not seem to worth. They do not have a clear direction in their digital…Aug 25, 2016Aug 25, 2016