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🖌 Face paint in AR, 💯 Google bringing more AR to the web, 🐵 More Apple animojis


  • Face Maker (iOS): Face painting in AR.
  • Thyng (iOS): Scan real objects, create your personal AR inventory and link web pages to those objects.
  • Tokédex (iOS): Browse cannabis products before you buy them.


  • An AI tool called Volume turns 2D objects from videos and rebuilds them for AR.The example below is with Pulp Fiction. It’s still in the experimental phase and is an artist collaboration Or Fleisher and Shirin Anlen. (Read more on The Next Web)
  • ixigo, India’s leading travel marketplace app, has introduced an AR feature that helps passengers quickly find their coach. (Read more on the Economic Times)
  • L’Oreal’s web AR app that lets you style your hair ‘to find the one of your dreams’ receives strong criticism for not having more diverse and inclusive hairstyles. (Try it out on L’Oreal’s website)
  • Microsoft partners with Pearson to create six AR apps for HoloLens that teach students in subject areas such as health, history, chemistry and math. The first two apps will be released in March. (Read more on Microsoft’s blog)
  • To promote their new movie ‘Insidious’, Sony Pictures has partnered with two beauty apps to haunt you with AR filters. (Editor’s note: this looks delightfully terrifying) (Read more on Next Reality)
  • Google shares more about how they are bringing augmented reality to the web platform. Article is a 3D viewer that blends digital content with the real world. So, for example, when you’re reading an article and see a model (e.g., the spacesuit below), you can place it in your room to see just how large it truly is. (Read more on Google’s blog)
  • Holus is a table top device that converts digital content into a 3D hologram. They plan to ship later in 2018. You can get the Home edition for $700 and the Pro for $800. (Learn more on their website)
  • iOS 11.3 update will include an update to ARKit that lets users place items on vertical walls and doors (not just horizontal surfaces like tables), adds image detection for signs, posters and artwork (which would enable you to point at a themed poster and launch a relevant AR game, for example) and includes new Animojis! (Read more on CNET)


Virtex apps is creating an app just in time for the Super Bowl where fans compete against each other during the live game. During the game breaks, attendees can throw & kick AR footballs into target areas on the actual field. If you aren’t at the game, there’s a way to play along at home, too. (Sign up to get notified when apps are live)


  • Tim Cook visited Shopify in Canada and praised their AR efforts focused on connecting merchants and buyers. (Read more on Ottawa Citizen)
  • Facebook open sources Detectron, their state of the art platform for object recognition. (Read more on Facebook’s blog)
  • Light Field Lab raises $7M from VC firms including Khosla Ventures to complete a prototype of its light-field display system, which it says will enable real holographic objects to appear as if they are floating in space without the aid of accessories of head-mounted gear. (Read more on VentureBeat)
  • In its sixth annual ‘GDC State of the Union’, the Games Developer Conference reveals that fewer developers are building for AR headsets compared to VR (7% to 19%). The sample is from 4,000 game developers. The GDC conference is in March in San Francisco. (Download the report)
  • Facebook published a research blog post about their tech efforts in turning your body into a digital avatar. (Read it here)
  • Tim Morrell, managing director for Digi-Capital, digs into why AR will be ubiquitous and dominate focused VR by 2022. (Read his contributor post on TechCrunch)
  • Allison Wood of Camera IQ warns about monetizing AR too early (Read more onAllison’s blog)
  • A simple breakdown of AR platforms from Google, Apple, Facebook, Snap and Amazon by Josh Strup of ISL (Read more on ISL’s blog)

A weekly roundup of augmented reality news & apps

Disclaimer: I am employed by Google. The opinions stated here are my own.