Chad ChildressStop Trying to Rescue Your Marketing With ScienceMarketers have access to more data than ever, but this can easily create an emotional vacuum. Here’s why good storytelling is…Aug 19, 2020Aug 19, 2020
Chad ChildressGet Off the Bandwagon: How to Fix Lip-service Social Justice Marketing by Pursuing AuthenticityCause marketing is more prominent than ever, but when the lines between altruism and authenticity are blurred, a lot can go wrong.Aug 7, 2020Aug 7, 2020
Chad ChildressHow to Rescue Your Marketing if Your Ad Agency Goes Out of BusinessMarketing agencies can and do fail. Do you know what to do if yours goes out of business? Read these tips to be ready no matter what.Aug 6, 2020Aug 6, 2020
Chad ChildressWhy Focusing Too Much on Analytics Can Kill Your CompanyWe love analytics! And we’re not alone. W. Edwards Deming said, “In God we trust, all others must bring data.” Peter Sondergaard, who led…Aug 5, 2020Aug 5, 2020
Chad ChildressWhy you Need to Fix Multicultural Marketing that Doesn’t ConnectIn August 2019, the Association of National Advertisers (ANA) reported the results of a study on multicultural media spending. While…Jul 31, 2020Jul 31, 2020
Chad ChildressHow to Rescue Your Procurement Department from Clunky Procurement SoftwareProcurement software is a little like the heating and cooling system for your office. When you have a good system, nobody notices that…Jul 6, 2020Jul 6, 2020
Chad ChildressHow to Rescue Your Procurement Department from Last-Minute SourcingIt’s tempting to reduce challenges to either/or framing in an attempt to keep things simple and identify the best solution. Within…Jul 2, 2020Jul 2, 2020
Chad ChildressHow to Rescue Your Digital Media Campaign from Ad BlockersFor digital media marketers, ad blockers are kind of the modern-day equivalent of your big brother blocking the TV during an advertisement…Jun 29, 2020Jun 29, 2020
Chad ChildressHow B2B Companies Can Rescue a Disconnected Brand Through Vlogging“We’re in this together.”Jun 29, 2020Jun 29, 2020
Chad ChildressHow to Rescue Your Commercial Drug from a Non-Scientific Ad AgencyPatients are developing increasingly high expectations from pharmaceutical ads. They want to know how they/their family can benefit from a…Jun 26, 2020Jun 26, 2020
