Restaurantrepreneuresmanship

Burger King of Innovation (Sometimes Too Much)

Restaurants don’t know what we want because we don’t know what we want

It’s 1985, maybe. You’re a poor, struggling fast food concept menu developer crushed under the monumental task of competing with the apex of your industry. What do you do? What can you do? I’ll tell you what you do.

You lose your goddamned mind.