Make Awesome
A mantra
It’s hard to define what makes us get up in the morning. High quality, badass, stellar, awesome, “the best” and other words we quantify our projects with are intangible… When someone asks “Why do you create things?” Is it for the rush of shipping a project? Or is it the fact that we’re making something better, with our bare hands & brains to communicate a concept?
I’m not sure.
Here’s some tangibles on what an awesome project entails when I look back at it:
It took 365 hours to make.
You hated it, loved it, hated it and loved it again.
It made you cry, be delirious, half silly and stupid.
It kept you up all night because you were excited to show it off.
You woke up the next morning and still loved it.
It brought a bunch of people together.
It almost broke you — it made you stronger & more experienced.
You made it better because you wanted it to be better.
It was and is the pinnacle of awesome.
That’s why we design. That’s why we create.
