Visual thinker, idea guy, UX consultant, web & app designer. Coffee nut. Lucky husband to AMM. Working on mobile at HP. President of @UXspeakeasy
By far, the most effective type of evidence is a success story about how you’ve already helped someone else (who is similar to the prospect) reach the Promised Land. Zuora has a set of customer success stori…
…ticulate his Promised Land, and he said, “You’ll have the most innovative platform for ____.” Nope: the Promised Land is not having your technology, but what life is like thanks to having your technology.)
Note that the Promised Land is a new future state, not your product or service.