Complete WhatsApp Sales and Marketing Funnel 101: Organically Grow Your Business with WhatsApp API+ LLMs

Every day 100s of promotional emails we receive, how many do you read? If I guess, It’s none or very few.
In today’s rapidly evolving technological landscape, Effective communication with your customers (whether you are in B2B or B2C) — crucial for boosting sales and building stronger customer relationships — has been significantly streamlined. Simplified WhatsApp Commerce is the new trend that empowers businesses to connect and engage with customers in every stage of the customer journey.

In this article, I’ll explain everything about how WhatsApp can be your secret weapon in implementing fundamental sales and marketing strategies, from TOFU (Top of Funnel) to MOFU (Middle of Funnel) to BOFU (Bottom of Funnel), all while keeping things simple, human, and engaging.

Why WhatsApp API is the Game-Changer

WhatsApp’s API takes your business to the next level with:

• An impressive 98% open rate(Much higher than email and SMS ie. 15%) and rapid 90-second response times.
• Whatsapp API usage limits are up to 100k messages/ day as compared to WhatsApp Business where you can send 256 messages only
• Eliminating manual processes with automation: How about you send personalized follow-up messages to users based on their activities?
• Scaling conversations effortlessly with a team: Managing thousands of conversations every day can be tough for you but not for your team.
• Preventing data loss when your team members leave: You can store the historical conversation activity of customers in your CRM.
• The coveted green tick of authenticity.
• The ability to run festival campaigns and loyalty programs.
• Avoiding the risk of being blocked with unofficial solutions.

Getting Started with WhatsApp Commerce

To set up your WhatsApp Commerce journey, you’ll need:

• A dedicated business website.
• A Facebook Business Manager account.
• A business phone number.
• Approval for broadcasting messages.
• conversational flow over WhatsApp on certain triggers

You can follow any of Twilio: Guided sign-up OR Meta: Business platform for getting a Facebook manager account, phone number and approval on messages. You can use any No-code chatbot builder tools such as Hybrid.chat OR Botpress.

Fundamental Sales and Marketing Strategies with WhatsApp

TOFU (Top of Funnel): At this stage, focus on lead qualification. Run campaigns on social media platforms, incentivizing users to open WhatsApp. Utilize assisted selling through WhatsApp bots equipped with product-related questions.

MOFU (Middle of Funnel): Your customers are now interested and aware of your products. Send them valuable content such as case studies, landing pages, demo bookings, catalogues, and product launches.

BOFU (Bottom of Funnel): Seal the deal with personalized messages. Provide pricing, detailed offers, last-minute deals, and transactional messages for a delightful customer experience.

Credit: https://www.collidu.com/presentation-tofu-mofu-bofu

Tailored Campaigns for Different Business volumes

1. Low Ticket (Price < $3000): Focus on product building, quantity discounts, and value-based selling. Send relevant case studies to increase perceived value. Employ WhatsApp bot-assisted sales at all TOFU, MOFU, and BOFU stages.
2. High Ticket (Price > $10k): Human interaction becomes crucial between MOFU and BOFU. Filter leads for genuine interest and run personalized bulk broadcasts.
3. Low Repeat Rate Businesses (e.g., weddings, admissions, furniture): Boost loyalty and referrals through loyalty programs and subscription pricing.
4. High Repeat Rate Businesses (e.g., e-commerce, restaurants): Engage with your customers consistently and keep them informed about new product launches.

Best Practices to Follow

For success with WhatsApp Commerce, remember these best practices:

• Segment your customers for personalized experiences.
• Use customer names and behaviour for personalization.
• Implement opt-in/opt-out mechanisms to prevent spam.
• Optimize your conversations with effective CTAs and buttons.

Incorporating WhatsApp Commerce into your sales and marketing strategy can be a game-changer for your business. It’s time to tap into the power of WhatsApp API, nurture your leads from TOFU to BOFU, and watch your business flourish in the new era of sales and marketing. To set it up for your business, you can schedule an 1:1 call with me from here.