Social Media Marketing terms for digital marketers

Social media plays a vital role in business. It is important for the business persons to know about certain social media terms to analyze the metrics on your social media campaigns. Here is the Social Media Glossary:-

Facebook

Likes — the amount of people who have liked your page.

Page Reach — the number of people (unique users) who have seen any content associated with your Page.

Organic Page Reach — the number of people (unique users) who visited your Page, saw your Page or one of its posts in the news feed or ticker. These can be people who have liked your page and people who haven’t.

Daily Paid Reach — the number of people (unique users) who say a sponsored story or ad pointing to your Page.

Page Impressions — the number (total count) of impressions of any content associated with your Page.

Organic Page Impressions — the number (total count) of times your posts were seen in the news feed or ticker or on visits to your Page. These impressions can be by people who have liked your Page and people who haven’t.

Paid Page Impressions — the number (total count) of impressions of a sponsored story or ad pointing to your page.

Total Referral Visits to Website — the number of visits to your website from Facebook.

Clicks — the total number of clicks on your ads. Depending on what you’re promoting, this can include Page likes, event responses or app installs.

Click-Through Rate (CTR) — the number of clicks you received divided by the number of times an ad was shown on Facebook.

Spend — the total amount you’ve spent during the reporting period.
Cost Per All Actions — the average amount you’ve spent on actions. Actions can include Page likes, Page engagements, post engagement, post like, post comment, post share, Page photo view, Page video play, website click, mention and more.

Cost Per Click (CPC) — the average cost per click for these ads, calculated as the amount spent divided by the number of clicks received.

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